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The News Agents

Aden Durde | How a Londoner cracked the NFL - The Sports Agents

The News Agents

Global

Politics, Daily News, Government, News

4.15.4K Ratings

🗓️ 3 April 2026

⏱️ 34 minutes

🧾️ Download transcript

Summary

Aden Durde became the first British-born coach to win a Super Bowl when the Seattle Seahawks masterminded a dominant display in California in February.

His story is almost unheard of in sport - from coaching grassroots level here in UK - to the very top of the NFL.

But what has made him so successful? How did a chance advert in a North London shop spark his career? And as the Premier League's managerial 'merry-go-round' starts to feel more like a circus - does our beautiful game still have a lot to learn?

Gabby and Mark are joined by Aden for all that and more.

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Executive Producer: Adonis Pratsides

Producers: Sophie Penney & George Sexton-Kerr

Video Producer: Sam Trudgill

Social Media Editor: Jasmine Wissart

Tom Hughes is Editor for The News Agents podcast network

Vicky Etchells is the Commissioning Editor for Global

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Transcript

Click on a timestamp to play from that location

0:00.0

The M&S Hot Cross Bun range features 12 different varieties.

0:04.3

So there's something for everyone.

0:05.9

The extremely cheesy bun is loaded with cheddar and red lester.

0:09.9

Savory, gorgeous.

0:11.2

The new tiramisu bun, infused with coffee and packed with chocolate chips.

0:16.5

Love all of that.

0:17.4

Or the red velvet filled bun, which you can eat straight out of the packet,

0:21.4

apparently that's right up my street. So, like I said, something for everyone, especially me.

0:26.4

This is not just food. This is M&S food. Selected stores.

0:32.4

This is a global player original podcast. Hi, Mark. Hi, Gabby.

0:37.3

We've had an interesting week, haven't we?

0:38.9

We had Adunderday come into the Sports Agents Studio and had a chat about everything, really,

0:44.2

right back to when he was a kid and how such a lovely sliding doors moment, wasn't it?

0:48.5

That he ended up becoming involved in American football.

0:51.1

Yeah, the most innocuous kind of way that somebody could ever get

0:57.4

into a sport, which we won't reveal now because you will hear it in the interview with ads.

1:02.1

I can't think of another really, certainly one that we've spoken to who has gone from real

1:09.6

grassroots basic playing and coaching in one country to the top

1:17.7

of the tree in the other. Well, I think the thing is it's really hard to find a comparison because

1:22.8

it's such an American dominated sport. You know, nowhere else in the world, no other region in the world has anything like, you know, the levels of fandom sport, you know, nowhere else in the world, nowhere the region in the

1:28.3

world has anything like, you know, the levels of fandom and, you know, participation. So,

1:33.3

so there isn't, I suppose, is there a sport that dominates a country in kind of, I suppose we've

...

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