This is Adele Ravella, author of Buyer Personas, how to gain insight into your customer's expectations, align your marketing strategies, and win more business and you are listening to

authors and quarantine getting cocktails.

Hello and welcome to this hopefully short-lived series that will be airing in

addition to the Weekly Marketing Book Podcast interviews. I'm your host, Douglas

Burnett and my goal during this unusual time is to reconnect you

with past guests on the marketing book podcast share some ideas and inspiration and maybe a

much-needed laugh or two. I've interviewed

over 200 authors on the show and my plan is to continue this series until I

either run out of authors or quarantine, whichever comes first. A word of warning, the host and

guest may very likely be drinking cocktails during these conversations. I mean, come on, they

are recorded during the cocktail hour.

To find the show notes for each episode with pictures of each guest and links mentioned

in their conversation, visit marketingbooktails.com.

Marketing Book Cocktails.com.

See what I did there?

And if you'd like to join the conversation, email a voice recording to me at Douglas at sales artillery.com and I'll try to include it in a future

episode. I'd love to hear from you. Otherwise connect with me on LinkedIn where we can chat.

Adele Ravella, welcome to authors in quarantine getting cocktails.

How are you?

Well, I am great, Doug. I am so excited to be here.

You are one of my favorite interviewersers so this is really fun for me.

Well it's easy to do when it's one of your heroes.

...