Adam Scott Collaborates on a New L.A.B Oz1i Putter with L.A.B. Golf CEO Sam Hahn

golf SMARTER

Josh Karp

Golf, Sports, Society & Culture

4.3 • 577 Ratings

🗓️ 28 January 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

GS#984 Summary: Sam Hahn, CEO of L.A.B. Golf returns to share an exciting announcement about their new putter, the Oz1 and Oz1i, developed in collaboration with PGA Tour veteran, Adam Scott. We also discuss the unique culture of the company, the competitive landscape of the golf equipment industry, and the innovative spirit that drives their product development. Sam shares insights into the challenges and surprises he has encountered since entering the industry, including the dynamics of research and development, the importance of location, and the company's impressive growth trajectory. Sam also highlights the importance of customer feedback in shaping product development and the challenges faced in achieving the desired performance and aesthetics. We are also impressed and amazed on the growing acceptance of L.A.B. Golf in the golfing community, the competitive landscape, and the unique features of the Oz1 putter compared to previous models. Ultimately, Hahn emphasizes the commitment to innovation while maintaining a focus on customer satisfaction. Takeaways L.A.B. Golf prioritizes golf and has a strong team culture. The golf equipment industry is highly competitive and focused on market share. Innovation in the industry is often overshadowed by marketing demands. L.A.B. Golf's location in Oregon offers unique advantages for practice and development. L.A.B. Golf is the largest standalone putter company in history. Legal challenges, such as trademark issues, can impact branding. Collaboration with professional golfers can lead to exciting new products. The Oz1 putter was developed through a unique partnership with PGA Tour veteran Adam Scott. The culture at L.A.B. Golf fosters creativity and innovation. The creative process of putter design involves collaboration and prototyping. Engineering challenges include achieving balance and precision in putter design. Customer feedback is crucial in refining product features and aesthetics. The Oz1 putter addresses previous complaints about sound and feel. Zero shaft lean allows for more grip options for users. Growth in the company is attributed to word-of-mouth and customer evangelism. Competition in the market validates L.A.B. Golf's technology and approach. The Oz1 putter offers different options compared to the DF3 model. The fitting process for putters has become more accessible and user-friendly. L.A.B. Golf's success is driven by a strong community of users and supporters. Please check out our new and updated website at golfsmarter.com! While there, you'll receive three free gifts when you post an honest review about Golf Smarter the podcast. You can also get free gifts for recording a show opening by clicking on "Record Your Show Open Here!" tab on the right side of the page. Please take a few minutes to fill out our survey, which will also provide you with a link to Tony Manzoni's video!Follow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube. See our daily highlights and helpful insights from our interviews on the podcast. Thanks so much for checking it out and providing your feedback. This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply. This episode is sponsored by HIMS. Start your free online visit today HIMS.com/golfsmarter and received personalized ED treatment options.For exclusive content and first access check out Corrected Mistakes on Substack: Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hi, this is Kai Hermann from Laos, Germany, and I play at Golf Club Lauterhofen.
0:10.2	This is Golf Smarter number 984.
0:13.7	When you first got into this business and you would walk into an industry room, heads would turn and go, he's not one of us.
0:21.8	He doesn't look like us.
0:23.4	He doesn't talk like us. Who is this guy? And now you walk in the room, heads turn going, how do we do like him? This is not an exaggeration. I mean, people literally used to point and laugh at me. Like I would look up and I'd see the other bags across the green, and they just never
0:39.2	at any time took us seriously in any way. But even last year, I mean, people were really starting
0:44.0	to be much nicer and complimentary and come up and shake hands with very respectful appreciations.
0:50.0	I mean, look, I didn't know how hard it would be. And if I did, I don't know that I would have
0:53.4	done it. And so I think that in addition to the respect for the technology that a lot of the other companies are now exhibiting,
1:00.2	I think they also appreciate that like going from absolutely nobody from nowhere in the middle of the desert and Reno to having 15% of the putter market, it's not something you see every day.
1:16.9	Adam Scott collaborates on the all-new lab, Oswald Putter,
1:21.5	with CEO Sam Hahn.
1:23.5	This is Golf Smarter.
1:26.3	Sharing stories, tips, and insights from great golf minds to help you lower your score and raise your golf IQ.
1:34.1	Here's your host, Fred Green.
1:36.5	Welcome back to the Golf Smarter Podcast, Sam.
1:39.2	Thanks for having me, Fred.
1:40.5	It's great to have you on.
1:41.4	You've got news to talk about, so that's why we had to have you on.
1:45.5	But before we get to that important putter news, new putter news, beat the boss videos.
1:55.0	Everybody, check these out. It is so much fun to watch these. And you are extremely competitive.
2:01.6	I've been pretty lucky so far.
	...

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