Yesterday I read from a story in The Athletic written by Adam Crafton and Henry Bushnell about the struggle to sell tickets for World Cup games, specifically the U.S. opener at SoFi out in Los Angeles against Paraguay.

I know that the price, and we talked about the prices of tickets, I talked about how I am headed towards a World Cup final on July 19th. My brother

has an extra ticket, and I'm going, and I looked on Stubhub, and literally tickets in the aftermarket for that World

Cup final on July 19th are between $60,000 and $70,000.

Never heard of anything like that.

Not in the U.S.

Not for a Super Bowl, not for a Final Four, not for a big fight, not for anything.

I reached out to Adam Crafton, who wrote that story, and he is nice enough to join us.

Right now, he is a reporter for the Athletic.

He was the sports journalist of the year in 2023.

Covers soccer for the Athletic.

You can follow Adam on X at Adam Crafton underscore.

Adam, thanks for making time for me.

I really appreciate it.

So tell me why.

Is it just pricing or is it something else as to why SOFI isn't sold out for the U.S.'s first World Cup game

against Paraguay?

Yeah, good morning.

Thank you for having me this morning.

I think there's a few factors at play.

So the first thing to say is the leaked document that we obtained, which is essentially

ticket sales for SoFi Stadium just outside Los Angeles, is dated around April the 10th.

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