Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 216 of the blog millionaire.

This is the fourth part of a series going through every one of my ad income growth hacks.

In this episode, I'm going to go over how to optimize your headings for ads.

The first thing you need to understand is that ad management companies like Media Vine use

in-content logic, so it will not insert an ad between a heading and a paragraph,

making sure never to disrupt the flow of your content. If you are just using bolded text to organize your content into sections instead of headings,

then you are going to get ads being inserted between the

bolted text and the first paragraph of that section. This is going to have a negative impact

on the user experience and the flow of your post. Anything that can detract from the user flow

is bad for your blog. When you use headings, your ads are going to get more user engagement.

Mediavine and Ad Thrive, keep track of ad engagement on your blog.

As your engagement grows, your RPM increases, which means a higher monthly ad income for you.

The best practice is to use H2 for your main headings and H3 for your subheadings.

The primary goal of headings is to provide a structure for your blog post.

A large percentage of people that come to one of your blog post will scan through your

headings to determine whether or not they want to read your post.

And another portion of visitors will use headings to quickly find something specific that

they are looking for.

Google also weighs headings more than standard text in their algorithm.

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