Welcome to the blog millionaire, where we break down the essential strategies of today's most successful bloggers

to take your blog to the next level with top-notch content, monumental traffic growth, and multiple revenue streams to go beyond your wildest goals.

So get ready to blog like a pro and make your traffic explode with your host, whose blog gets more than one million visitors every single month, Brandon Galey.

My name's Brandon Galey and welcome to episode 214 of the blog millionaire.

In this episode, I will be covering sentence and paragraph length

optimization. Both of these play a significant role in user engagement, which will affect your

ad income and Google rankings. Let's start with sentences. Long sentences are just bad for user flow. A sentence in a blog post should be no longer than 20 words.

There are four easy ways to optimize your sentence length. Number one, stop using semicolons and dashes.

Number two, think twice before using a comma to make a complex sentence.

Number three, read your blog post out loud and break up long sentences that are awkward to read.

The best practice is to read every one of your blog posts

out loud before you publish it. And number four, use the Hemingway editor. When you drop your

post into this tool, it will highlight all the sentences that are hard to read. 90% of the time, the highlighted ones are long sentences that need to be broken up into smaller ones.

Now let's move on to paragraph length optimization.

A big mistake that bloggers make is to only review their posts on a computer.

About 70% of all blog post visitors are using a mobile phone. A post can look great on a computer and look awful on a phone. If you

don't pull out your phone to read your post, then you're going to have a post that is poorly optimized

for 70% of your

visitors. This will torpedo any chance of you getting a first page Google ranking on mobile

search. On a computer, longer paragraphs look fine, but on a smartphone, a large paragraph creates a wall of text. This wall leads to a

significant increase in visitors hitting the back button, which decreases the average time on page

of your post. Long paragraphs also hurt your blog's ad income. Ad management companies like Mediavine and Ad Thrive

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