Ad Costs Will Continue To Skyrocket, Here’s How To Fix That #1682

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 March 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That [00:30] Social platforms are auction-based, meaning prices will keep going up. [00:58] Optimize conversions to squeeze more revenue out of each visitor. [01:32] Experience a new form of shopping and selling using B8TA. [02:10] Experiment with product-led growth instead of paying per click. [03:38] The compounding effects of a solid SEO strategy. [03:47] Targeting people based on what parts of your site they interact on. [04:10] Rotating between different versions of an ad. [05:46] Partner with relevant products and splitting the costs. [04:42] That is it for today! [04:45] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode: VWO Optimizely Google Optimize B8TA Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hey, before we start, just want to give you a heads up that this is recorded from a clubhouse conversation
0:04.7	just so you aren't blindsided. So without further ado, enjoy.
0:09.2	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and
0:14.8	strategies from entrepreneurs that practice what they preach and live what they teach.
0:19.8	Let's start leveling up your marketing knowledge with your instructors,
0:23.2	Neil Patel, and Eric Sue.
0:26.0	All right, guys, before we start, we got a special message from our sponsor.
0:30.6	If you want to rank higher on Google, you got to look at your paid speed time.
0:35.4	The faster your website loads, the better off you are. With Google's Corvital update,
0:39.9	that makes it super, super important to optimize your site for low time.
0:44.4	And one easy way to do it is use the host that Eric and I use Dreamhost.
0:48.9	So just go to Dreamhost or Google it, find it, check it out,
0:52.8	and it's a great way to improve your low time.
0:58.4	Today, we're going to talk about how ad costs are continuing to skyrocket.
1:02.6	And here's how you can fix it. So let's just set the tone right here.
1:05.6	If we think about all of these big ad platforms out there,
1:08.5	they're auction-based systems, right?
1:10.0	Auction meaning people are going to continue to bid higher and higher.
1:12.7	So costs will naturally skyrocket over time.
1:15.6	So how do we counteract this? There's a lot of different things you can do,
1:19.6	and Neil and I wanted to give you a couple of these things to do.
1:21.8	So Neil, you want to go first or you want me to go?
	...

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