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Thanks for downloading this TechTent podcast from the BBC World Service. Find out more about us at

BBCWorldservice.com slash TechTent. Hello and welcome to TechTent, your weekly guide to all the hottest

news and trends in the technology business.

I'm Rory Kethlyn Jones, and this week we've a special program with a focus on a key moment for the online advertising industry,

which funds so many web businesses.

As both Apple and Google clamped down on the tracking of users are the days of targeted ads,

with a pair of shoes following you across the internet, coming to an end.

Will advertisers find smart new ways of getting their messages out to the people they want to reach?

And we hear a contrarian view that targeted online advertising is a positive force, reducing inequality

in access to internet services.

Joining me this week is BBC Technology reporter David Malloy.

David, what's been keeping you busy?

We're slowly, slowly reopening from lockdown here in London, so I'm making the most of the outdoors

where I can.

...