Podcast, how are you? Before we go into today's episode, and I'm going to run this for a little while

It's been really interesting to see the impact of this program. We have called four Ds

Which is a really interesting entrepreneurial small business growth engine that we do out of VaynerX in our company called the Sasha group

Which is obviously named after my dad, which feels amazing. I asked Matt about

To join me for this little promo because basically the emails and DMs I've been reading

As the economy has gotten harder as the marketing world has gotten harder. It's very clear that I think people

Are looking for strategies and obviously I'm putting out as much as I can organically

But I do think VaynerX is building one of the great marketing companies in the world

So remember for the entrepreneur's small businesses that are listening can you give them a little for one one on four Ds?

What it is what it's about and

Obviously how they can reach out to you or the organization they want to jump on board

Yeah, so essentially what we wanted to do was we've been running the four Ds for a really long time

It's always been about experience like for sure. Yeah before Sasha. Sasha be five. We were running it a year before Sasha

And so it's always been about teaching people how we make the sausage right at VaynerX steel our brains

Absolutely, and the truth is that over the last two years you have been immersing us in this philosophy of strategic organic creative

And we hadn't yet updated the four Ds to reflect that with our smallest of clients and we've now overhauled the whole thing

So before people even come in we are auditing their sites and we're giving them like a few pages on like here's hygiene stuff

That you can do to update your platforms and there's opportunity to see

But then they're coming in and they're spending a whole day with us and we're getting into the nitty-gritty of what you talk about in your content

So we're breaking down for them what is a cohort and what are some for you?

And then we break it that we break down what are signals and now how do you put those two things together and we're gonna start

I'm meeting in the room and they're gonna walk away with like actionable things

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