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She's So Lucky

Acting As If: How to Claim What’s Coming ft. Lisa Price of Carol’s Daughter

She's So Lucky

She's So Lucky

Balancedblackgirl, Self-improvement, Education, #Shessolucky, Lesalfred, Balancedles, Business, Entrepreneurship

4.9 • 2.9K Ratings

🗓️ 16 June 2026

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#351: I'm sitting down with Lisa Price — founder of Carol's Daughter — to talk about growing, pivoting, and changing direction publicly.

Lisa has been building Carol's Daughter for 33 years. She's navigated equity partners, a major acquisition, public scrutiny, and ultimately buying her company back on her own terms. And through all of it, she's operated from a practice she's had long before it had a name — acting as if.

We talk about what it actually looks like to claim something before you can prove it. The gratitude practice that rewired how she moves through hard seasons. What she learned about her own role when she became a "small fish in a big pond." And why the easiest, most peaceful deal of her career only felt that way because of everything hard that came before it.

This isn't a story about random luck. It's a story about preparation, posture, and trusting yourself enough to decorate the tree and make the cookies while you're waiting on the yes.


This episode is for you if...

  • You're holding the vision of something you’re building
  • You're in a season of waiting and struggling to stay grounded in what you know is coming
  • You've been through something hard in business and are trying to make sense of what it was for
  • You're learning how to tell the difference between the right opportunity and just any opportunity
  • You've outgrown hustle culture but haven't fully landed on what replaces it
  • You want to build with peace, not just with ambition
  • You're navigating public perception of something you've poured your whole self into
  • You're ready to stop performing confidence and start actually practicing it


Episode Links:


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  • Leesa: Leesa is offering 25% off select mattresses, plus you can get an extra $50 off at leesa.com promo code LUCKY.


Connect with Les:


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

The following podcast is a Dear Media production.

0:12.1

Everyone experiences highs and lows, but what happens when you experience both and everything in between in the public eye?

0:19.2

In this week's installment of our visibility series,

0:21.7

I'm sitting down with Lisa Price,

0:23.5

founder of the iconic hair brand Carol's daughter.

0:27.1

Lisa founded the brand in 1993 from her kitchen in Brooklyn.

0:30.7

And from there, she had a trajectory that founders dream of,

0:34.3

a dedicated customer base, celebrity endorsements,

0:36.9

and investments, and eventually an acquisition

0:39.3

by a major conglomerate. But instead of writing off into the sunset, Lisa has continued to lead

0:45.1

the brand, and in 2025, she made the bold move of buying her company back. Lisa's story is a

0:51.4

testament to always being willing to evolve, learning in public, and

0:55.0

letting her belief guide her steps.

1:08.0

Lisa, welcome to she's so lucky. Thank you. I'm happy to be here.

1:12.3

I'm so happy to have you. I know I told you right before we started recording that I wanted to interview you for a really long time.

1:17.6

But I also feel like episodes happen when they're meant to happen. So I'm excited to sit down with you today.

1:22.9

Awesome. Yes. You are an iconic entrepreneur who has built this amazing brand that has been a staple in the beauty community for many years.

1:34.5

And you have had an incredible trajectory from starting Carol's daughter in your apartment to growing it to be this amazing brand, going through an acquisition, deciding to take your

1:47.0

company back in. That is the type of stuff that I think Hollywood couldn't write about.

1:54.1

But they should. They should. Right. But you have really lived it. And I think that we're in this time, particularly over the past

2:03.2

decade or so, where we hear a lot of stories about women founders who build these great things

2:09.9

and maybe have some twists and turns along the way. But your company is almost 33 years old.

...

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