Blowing ad budget on metrics that look great till the CFO sees them.

That's bullspend.

And marketers are calling it out in dashboard confessions.

I remember telling my boss it'll be good for the brand when leads were slow.

Yeah, it wasn't.

Cut the ball spend.

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Advertise on LinkedIn. Spend £200 on your first campaign and get a 200 pound credit.

Go to LinkedIn.com slash lead. Terms and conditions apply.

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