Welcome to passive real estate investing, the show where busy people like you learn how to build substantial passive income

while creating wealth for the long term. And now here's your host Marco Santorelli's.

Welcome to another episode of passive real estate investing.

I'm your host Marco Santorelli.

I just came back from Florida where I did a video shoot in studio with Grant Cardone and I'll post that on our website and the YouTube channel as soon as it's available.

For those of you who don't know Grant, he's a successful

multifamily investor. He's also a sales trainer and that's his background and the

author of several fairly well-known books including the 10x rule. He loves to talk about achieving massive success.

He's not necessarily a motivational speaker, but because he's so driven, in fact to the point

where I think he drives some people a little back just in the sense

that they need to take a break from him from time to time.

But he is definitely about achieving massive success. you know he says I quote average is

failing to plan average doesn't work in any area of life and anything that you give

only average attention to will start to subside and will eventually cease to exist.

So the 10X rule is based on the idea that you should figure out what it is you want to do or

what goal you have or what amount of money you want to make, finding your

ideal loved one, achieving a certain body fat percentage, and multiply that effort and time that

you think it'll take by a factor of 10.

And that way you have a more accurate idea of how much time and effort it will actually take.

And if it doesn't take 10 times as long,

or take 10 times the amount of effort that you

originally anticipated, well then that's good.

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