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ACFM Trip 56: The Mainstream

Novara Media

Novara Media

Philosophy, News, Politics, Society & Culture

4.81.4K Ratings

🗓️ 7 December 2025

⏱️ 114 minutes

🧾️ Download transcript

Summary

Jem, Nadia and Keir debate the meaning of ‘mainstream’ – something none of them could ever possibly be, of course. Is ‘woke’ the new mainstream? Can there be a mainstream if we don’t all have access to the same culture? Is Tommy Robinson shifting the Overton Window? Why is nonconformity associated with coolness? And who engineers […]

Transcript

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0:00.0

Hello and welcome to ACFM, the home of the left.

0:07.0

The Home of the weird left.

0:24.4

I'm Jeremy Gilbert.

0:25.7

I'm here as usual with my friends Nadia Idol.

0:28.4

Hello.

0:29.3

And Keir Milbin.

0:30.8

Hello.

0:32.0

And today we are going to be talking about the concept of the mainstream.

0:40.0

So, why are we talking about this today? Kier tell the people. It's a classic ACFM topic, isn't it, the mainstream? Do we want to be

0:46.2

mainstream? Do we want to be weird? I think it was our second episode where we talked about

0:50.5

the weird left, this idea of the weird left versus normy socialism. And we ended up

0:54.6

talking about normality and norms and like norminess is like related to norms. And it's a long

1:00.9

time ago and I said like five years ago. The sort of conclusion we were coming to is that like

1:05.5

norms is like a, it's almost like a disciplinary thing basically. You know, you must conform to

1:09.4

the norm. And in fact, because it's a norm, nobody actually inhabits it. Everybody's a little bit weird in their own way, basically. Mainstream's a bit different, isn't it? It's a different take on that. It's a different concept. And I think it's a little bit more of an ambiguous concept, because people talk, I'm sure we'll talk about this later. You know, when people talk about mainstream media, that is never used in a positive way.

1:31.3

It's like, you know, it's meant to be a term of critique, but like there's lots of,

1:35.9

there's lots of political discourse about how we need to be mainstream, we need to make

1:39.6

these ideas mainstream, etc. So it's just an absolute classic ACFM topic, I think. Yeah, definitely.

1:46.4

I do think this is a classic ACFM topic. I think I'm interested in mainstream, partly because of

1:53.3

what's implied in the name, that this idea of a direction of travel. So both in terms of

1:59.0

politics, you know, and our own lives, but also where, you know,

2:02.6

those things meet. So I'm interested in when the term mainstream is used, when it's

...

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