Abundance is Always The Answer | 4Ds London 2018

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 20 July 2023

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode was a Daily Digital Deep Dive I gave in London back in 2018. The talk has a ton of value if you are interested in marketing for businesses and brands of all sizes. We discuss everything from where to cut costs when you're first starting out, to why you should prioritize brand over sales. We also talk about the importance of pushing through hardships in business and how the hard parts often lead to the best results. I hope you enjoy the episode!

Transcript

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0:00.0	What can I answer for you? So I've got a good concept of where I think most of your people
0:09.5	are.
0:10.5	True property.
0:11.5	Number one, how do we hit big businesses in terms of getting in with a person you need
0:16.5	to speak to?
0:17.5	Well, why do you want to get into big businesses?
0:19.9	Because that's the dam of the people that are already paying money to the government right
0:24.4	now.
0:25.4	So I think I totally understand. So I think you do it, you know, it's going to be interesting.
0:29.2	There's going to be a lot of similar answers.
0:30.8	I would do unlimited LinkedIn content with paid LinkedIn ads directly against the people
0:37.5	you want.
0:38.5	So if you want RBS bank, I would literally make a video or a white paper or an article
0:43.3	that would write, does the banking community, because you don't go directly RBS, because
0:48.5	you can get others, does the banking community in the UK understand on average, they're throwing
0:53.6	away 3.7 million pounds, you've got to do some homework.
0:58.3	You know, this is crazy.
1:00.4	Just last year, blah, blah, blah, HSBC wasted 2 million.
1:04.8	We've got the solution.
1:06.1	And literally, I would target those ads against the CFOs and HR.
1:09.9	It's interesting to have Alan here and his HR friend, like literally the HR executive
1:14.6	Alan's my CFO, CFOs and HR people against the companies that you're trying to reach.
	...

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