Hey, it is Ezra. I'm here with some news about the podcast, about some of our friend

podcasts across the New York Times ecosystem. The Times is going to be putting the

podcast behind a paywall in the next couple of weeks that includes

this show. The way the paywall is going to work is the first few most recent

episodes are going to be free. So if you're listening to the thing we just did or just just did, you're fine.

But behind that, the archives are going to be behind a subscription.

And if you're already a New York Times subscriber to the sort of broad news product,

you'll input that information and you get everything.

If you're not and for whatever reason, you don't want to be, there will also be an audio only

subscription about a dollar fifty a week that will get you access to all the audio.

So us and the daily and the Run Up and Hard Fork and Matter of Opinion and

Popcast and the amazing work done by the serial team and all the other shows that

happen under the New York Times umbrella.

There's a lot to say about this, and it is always I know because I've been in these processes before,

frustrating to see things you were enjoying for free, go beyond a

paywall.

And so I want to make the case that this is actually a good and important thing.

I have launched media organizations and the thing I've come to believe more strongly

than anything else over my now 20 plus years in media is that if we cannot convince you that what we are doing is worth

paying for then the future of what we are doing is not going to be what we hoped

and frankly not going to be what you hope either.

This is hard work to do. It is expensive work to do over time.

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