About Being... Twice as Good but Still Losing (with Tara Jaye Frank)
Tell Me More with Nicole Walters
Dear Media
4.8 • 1.8K Ratings
🗓️ 3 March 2026
⏱️ 31 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
What happens when being twice as good still isn’t enough?
Leadership strategist and author Tara Jaye Frank is here to chat about the emotional aftermath of the 2024 election and what it revealed about burnout, over-functioning, and the pressure Black women carry to fix, serve, and hold everything together.
From the national response to Kamala Harris’ qualifications to the quiet grief many black women felt the morning after the election, this chat dives into leadership, anxiety, identity, and self-preservation in a world that feels unstable.
We're chatting about:
- The emotional impact of the 2024 election on Black women
- Why being “twice as good” still doesn’t guarantee safety or success
- The hidden cost of identifying as the fixer or rescuer
- How to stop staying ready and start getting ready for what’s actually in front of you
- Why self-preservation is not quitting, it’s strategy
If you’ve ever been the strong one, the helper, the fixer... this chat will meet you where you are.
Connect with Tara:
- Get your copy of "You Are Before the World" at https://tarajayefrank.com/books/
- Follow Tara on Instagram: https://www.instagram.com/tarajayefrank/
Connect with Nicole:
- Chat with Nicole over on Threads: https://threads.net/nicolewalters
- Watch Tell Me More on YT: http://nicolewalters.com/youtube
Episode Sponsor:
Try Gusto today at gusto.com/nicole, and get three months free when you run your first payroll.
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:07.2 | Welcome to the Tell Me More podcast with Nicole Walters, the only podcast where I'm not seeking to make you think more like me, but to help you keep thinking for yourself. |
| 0:23.4 | All right, y'all, let me tell you something. |
| 0:25.8 | Today's guest is for every woman who has ever been the strong one. |
| 0:31.2 | Raise his hand. |
| 0:32.6 | The helper, the builder, the one that everybody calls when something falls apart and |
| 0:37.4 | then quietly |
| 0:38.0 | wonders, who holds me? Tara J. Frank is a leadership strategist, an equity advocate, and a soulful |
| 0:45.4 | truth teller who believes deeply in the promise of people. She's the founder and CEO of the |
| 0:51.2 | Waymakers Change Group, where she advises Fortune 500 companies |
| 0:54.3 | and senior leaders on human-centered leadership and workplace equity. |
| 1:00.1 | But y'all, here's what I love the most about her story. |
| 1:03.5 | She didn't just rise through corporate leadership. |
| 1:05.8 | She started as a Hallmark greeting card writer, where she learned how to lead with care, curiosity, and creativity. |
| 1:13.0 | She's held executive roles across multicultural strategy, business innovation, and creative |
| 1:17.9 | leadership. But y'all, here's the part that I know is going to have you being like, |
| 1:21.6 | who is this woman? Because this is how I feel, right? She spent 10 years as the creative partner |
| 1:27.4 | to the Dr. Maya Angelou. Yes, that one. Yes. |
| 1:33.7 | She's also the award-winning author of The Waymakers, a 2025 LinkedIn top voice, a proud |
| 1:39.6 | Spellman alum. I know my Spelman girls right now are like, ah, right, right? And she's a Delta. Go ahead, y'all. Get hype. Get hype. I know it. I know it. She's also a wife and a mother of six and a grandmother. And if you're watching this on YouTube, I know y'all are going to be like, grandmother where? Put it in the comments. I know. I know. She looks good. And now she has a new book out. And in her newest book, you are before the world, lessons on doing good without being undone. She turns inward. This isn't a book about quitting. It's about becoming. It's about what happens when you are called to serve, but you refuse to lose yourself in the process? |
| 2:18.9 | We need this now. |
| 2:21.6 | Tara, I am so honored and so excited to have you here. |
... |
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