Abercrombie is back

Today, Explained

Vox

Daily News, Politics, News

4.4 • 9.5K Ratings

🗓️ 24 July 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Fast Company’s senior fashion writer Elizabeth Segran explains how the company overcame a problematic history to pull off a renaissance. This episode was produced by Amanda Lewellyn, edited by Amina Al-Sadi, fact-checked by Matt Collette, engineered by Patrick Boyd and Andrea Kristinsdottir, and hosted by Noel King. Transcript at vox.com/today-explained-podcast Support Today, Explained by becoming a Vox Member today: http://www.vox.com/members Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Summer of 1999
0:05.0	1999 Brittany had her first hit
0:08.0	TLC had their million.
0:10.0	American Pie was in theaters. Carson Daly was on TRL.
0:15.0	And the cool kids wore Abercrombie and Fitch.
0:18.0	Abercrombie didn't invent the American teenager. Hollywood did that.
0:22.0	You're tearing me apart.
0:24.0	But for a time, it defined what it meant to dress and act like a teenager.
0:29.0	Look at him!
0:30.0	It's like Abercrombie's making people now.
0:32.0	But then, the brand Crater, done in by the cheap shots it took at women, Asians, West Virginia, and
0:37.4	male gymnasts, among others.
0:39.5	It was over.
0:40.5	Until recently...
0:42.1	Consumers still flocking to Abercrombie and Fitch.
0:45.0	Name them.
0:46.0	Shares rallying on Wednesday after beating profit expectations and posting strong sales.
0:51.0	On today explained, Abercrombie is back.
0:57.0	Support for the show comes from into the mix of Ben and Jerry's
1:02.0	podcast about joy and justice.
1:05.1	Two of my favorite things, it's produced with Vox Creative.
1:08.1	Einez Bordeaux is a self-described Hellraiser who can relate, and she became an activist after being caught up in the
	...

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