So I've got me in fish very much I like how they kind of laid out the beginning like this is a very

aspirational brand like yeah we wanted to wear it wanted to look like the people in the ads like

hmm even their ads are very much like image of like an all-American youth yeah yeah yeah and

the lot of them were naked which I thought was also very interesting also very interesting I didn't

notice that when I was in fifth grade sure did look at it I sure was looking yeah yeah I didn't

notice until they called it out in the documentary I was like that's true all their ads were mostly filled

with half naked people or naked people or naked yeah or full on naked people yeah um but yeah

it was interesting it was just like mostly naked young whites all-American there's always like an

American flag in the background like over someone um predominate white people in the ad yeah

yet something about it's still even as a non white person mm-hmm felt like aspirational like you

wanted to belong or be a part of that yeah and it made sense because it went along with those other

brands that have always been aspirational Ralph Lauren has always advertised in a very similar way

yeah with the preppiness of their advertisements I remember looking at those advertisements seeing how

white they were and seeing how just niche they were in their advertising same with Michael Chorus

who has gotten in trouble time after time after time after time for only having white people

model the clothes in the advertisement and then claiming it's American um same with Tommy Hilfiger

who was big in the urban hip-hop community for a second only had white people in his ads for a

very long time so what along with that and then had a kind of a lower attainable price that's

the called attainable price point yeah yeah very interesting because I'm thinking like in middle school

um I wasn't wearing middle school I was mostly wearing like baby fat I was wearing like urban

wear baby fat can you clarify where you went to uh middle school I went to a public

very white middle school though yes yeah yeah yeah yeah so but there was like a pocket of like

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