Aaron Lutze | Contract Season & The Pro Athlete Blueprint (REPLAY)
The Freetrail Podcast with Dylan Bowman
Dylan Bowman
5 • 773 Ratings
🗓️ 21 November 2024
⏱️ 82 minutes
🧾️ Download transcript
Summary
Aaron Lutze is a creator and sports marketing savant. He's also a dear friend and mentor who has had an enormous impact on my career as an athlete and content creator. Aaron recruited me to Red Bull and acted as my manager for many years. He's recognized as one of the best sports marketers in the industry. Now, Aaron and I co-host another podcast called Second Nature where we talk about the Outdoor Industry, endeavoring to help people build brands, businesses, and careers in the space.
In this conversation, we talk about the past and present of athlete partnerships, the reasons brands sponsor athletes, the value of creating longform content, audience vs. community, the future of athlete partnerships, and a lot more!
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Transcript
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| 0:00.0 | Hey fam, welcome to the free trail podcast. Of course, I am your host, Dylan Bowman. And if you're hearing this, that means you are not in the member-only feed. It's all good. Don't worry about it. But we would very much appreciate |
| 0:26.9 | it if you would consider signing up for Free Trail Pro. As a subscriber, you're going to get ad-free |
| 0:32.1 | versions of this show, along with a bunch of member-only content. I'm going to be doing AMAs and having important and |
| 0:39.8 | unfiltered conversations with the pretrial team, community members, and special guests |
| 0:45.3 | regularly there on the private feed. Your free trail membership will also give you access to |
| 0:50.8 | our extremely active Slack community of international trail runners of all levels. |
| 0:56.0 | You'll get early access to all of our merch and events, exclusive discounts with our brand partners, |
| 1:01.9 | and a lot more, including some very exciting things to be announced very soon. |
| 1:07.8 | Membership is only $96 for the year, you can learn more at freetrail.com forward |
| 1:12.5 | slash pro or at the link in the show notes. |
| 1:19.5 | Today we're doing something we've never done here on the free trail podcast. We are replaying |
| 1:24.3 | one of our all-time most popular episodes from exactly a year ago. Our guest today is |
| 1:30.0 | Aaron Lutzi, my dear friend and former athlete manager at Red Bull. That's right, Aaron recruited me |
| 1:36.5 | to Red Bull as an athlete almost a decade ago. He served as my manager for many years, and in that |
| 1:42.5 | time, he became one of my closest friends in the world, |
| 1:45.5 | certainly one of my biggest mentors as we've built our little operation here at Free Trail. |
| 1:51.2 | Aaron is recognized in the industry as one of the best sports marketing minds. |
| 1:56.1 | He is always ahead of the curve about athlete brand and product trends. And in this episode, he shares what we're |
| 2:03.2 | calling the pro athlete blueprint. We talk about the past and present of athlete partnerships, |
| 2:08.7 | the reason brands sponsor athletes to begin with, the value of creating long form content. |
| 2:14.8 | We talk about audience versus community, the future of athlete partnerships, |
| 2:19.4 | and a lot more. Hope you enjoy the show. And if you do, you'll be happy to hear that Aaron and I now |
... |
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