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The Peel with Turner Novak

Aaron Levie | The $1 Trillion AI Opportunity, Stories From Early Days of Box

The Peel with Turner Novak

Turner Novak

Technology

4.611 Ratings

🗓️ 16 May 2024

⏱️ 59 minutes

🧾️ Download transcript

Summary

Get Attio, the next generation of CRM: https://bit.ly/AttioThePeel

Aaron Levie is a co-founder and the CEO of Box. This conversation covers opportunities in AI, the early days of Box, and lessons Aaron's learned on his founder journey.

Timestamps (00:00) Intro (03:11) Why ChatGPT was an iPhone moment (04:37) Advice for large companies incorporating AI (11:16) Why AI will add jobs, not steal them (16:13) How AI is supercharging Box’s products (19:03) AI agents: the $1 trillion opportunity (25:27)Estimating size of new markets(29:58) Starting Box with high school friends (33:18) Living out of their first office (34:52) Why early investors passed on Box (37:24) Pivoting from consumer to B2B (39:53) How Box got its first customers (41:57) Should founders talk to Associates at VC firms? (43:26) How Mamoon at Kleiner saved Box at its Series B (46:25) Turning down an acquisition before IPO (50:51) Why Box’s IPO was so hard (54:11) Fending off an activist investor during COVID

Check out Box: https://www.box.com/

Where to find Aaron:

Twitter: https://twitter.com/levie

LinkedIn: https://www.linkedin.com/in/boxaaron/

Where to find Turner:

Twitter: https://twitter.com/TurnerNovak

LinkedIn: https://www.linkedin.com/in/turnernovak/

Newsletter: https://www.thespl.it/

Transcript

Click on a timestamp to play from that location

0:00.0

In the early days of cloud between early 2000s to even late 2000s, we probably all

0:06.1

collectively underestimated the second derivative effects of having infrastructure and software

0:14.7

that was 10 times cheaper and 100 times more ubiquitous and democratized.

0:20.5

But what you forget is actually, well, when you actually make something 10 times cheaper or 10 times more available,

0:25.7

what happens is enough generations later of startup formation and ubiquitous technology,

0:30.6

all of a sudden you have so many more customers that never were in the market for buying

0:36.2

the massive data center footprint. You have the two-person

0:39.4

startup, the Instagram that gets created, and all of a sudden they start scaling and needing

0:43.7

infrastructure that never been in the market to buy data center store equipment previously. And so you

0:49.2

multiply that up by the scale of the economy. And you actually, in many cases, have something like

0:53.5

a 10x increase in the amount of then the sort of scale of these economy, and you actually, in many cases, have something like a 10x increase

0:54.6

and the amount of then the sort of scale of these markets. So, you know, if I had to sort of close

0:58.8

my eyes and bet on the AI market that produces the next trillion dollars of kind of in aggregate

1:04.0

startups, it would be sort of an agent for all of these kind of domain-specific, vertical

1:09.0

parts of our business.

1:12.6

Welcome to the PEO, where we explore the world's greatest startup stories.

1:16.6

I'm your host, Turner Novak, founder of Banana Capital, a venture capital firm that loves trillion-dollar startup opportunities.

1:22.6

I'm excited to share this conversation with Aaron Levy, co-founder and CEO of Box.

1:26.6

Our conversation covers a lot of ground, including how Aaron and Box are thinking about AI

1:31.0

as a public company, why AI will add jobs, not steal them, and why AI agents are a trillion-dollar

1:37.4

startup opportunity.

1:39.2

We also talk early days of Box, including starting with high school friends, living under

...

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