How did you guys first penetrate this beverage market because I mean it's so full with Red Bull and monster like your competition is pretty steep?

So sitting on a sea of known products with an unknown product is a quick route to failure.

And so we knew we had to take a different approach

after we started spending money doing the traditional game and getting nowhere with it. So, Hey friends welcome to another episode of the Empire Podcast

and inside look my name is Bedros Koolien and I'm here with a very special guest today,

the co-founder and president of the Life Aid Beverage Company, Mr. Aaron,

Aaron, how are you?

Be doing great, Thanks for having me.

Thanks for joining he is here on the empire podcast my man and let me tell you.

Fit Body Boot Camp locations worldwide sell the Fit Aid brand inside their locations and I'm a big fan we have your

beverages here but what is life aid fit aid focus aid and how did you think of it?

Yeah I mean we're a very clean nutritional beverage company for active lifestyles.

Instead of taking, you know, kind of the one product approach

with multiple flavors, we really focused on functionality. So the supplement blend in a fit aid which is for post

workout recovery is very different than say the metropic blend in a focus aid which is for

you know brain and cognitive health.

Yeah so you know we really wanted to buck the trends of these very unhealthy energy

drinks and and you know quote-unquote sports drinks that were

truck full of high sugar high caffeine artificial color

flavors and sweeteners you know just not the healthiest stuff so

so I'm curious here would you consider your brand a disruptor or an alternative?

Yeah, good question. I think I think we're deaf we're both we're a disruptor in a sense that no one's really done what we've done before.

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