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The a16z Show

a16z's New Media Playbook

The a16z Show

a16z

Business, Software Eating The World, Culture, Innovation, Disruption, Entrepreneurship, Science, Technology

4.21.2K Ratings

🗓️ 27 February 2026

⏱️ 48 minutes

🧾️ Download transcript

Summary

Erik Torenberg, Ben Horowitz, and Marc Andreessen discuss how the media landscape has fundamentally changed and what a16z is doing about it. They cover why offense beats defense, why individuals now matter more than corporate brands, why speed wins in the new media landscape, and the difference between oral and written culture on the internet.

Transcript

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0:00.0

This episode is from a recent A16Z All Hands meeting where Ben Horowitz, Mark and

0:04.8

recent and I discuss the firm's new media strategy. We cover why the old media playbook

0:09.9

no longer works, why being interesting matters more than being inoffensive, and how

0:14.3

speed and authenticity have replaced polish and caution. Really stoked to be making this happen.

0:21.9

Today's going to be a fun one.

0:23.4

We're going to dive into all things, new media.

0:27.1

First start with a high-level conversation about what is new media, how the media industry

0:33.0

has changed, and then get into what the new media team is doing here at A16 Z, what we've done so far,

0:40.0

what we're focused on and where we're going in 2026.

0:43.6

But first we thought we'd start with a little sizzle reel that gives a little bit of

0:48.9

insight into some of the activity that we've done here.

0:55.0

They pitched to us this idea of working with a virtual production using Marvel Sing.

1:01.0

And we look at the calendar.

1:03.0

This is such a crazy idea.

1:05.0

Hi, I'm Jessica.

1:07.0

Hi, I'm Jay.

1:08.0

I'm Kevin Moody, founder of photo labs.

1:10.0

E. Sola has raised a 17 million

1:12.6

Series A, led by A16C. Mark, Lucilla, Sam.

1:16.5

Z, welcome, welcome, welcome to the ASEA podcast. We've entered a world where attention is the

1:21.1

scarce resource. There's unlimited channels. And then the brands are mostly people. If you grew up in market, your whole concept of the laws of physics is different.

1:33.3

You have to approach new media with new media thinking, new media people, that kind of thing.

...

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