a16z Podcast: Why SaaS Revenue is Worth More Than Traditional Software Sales
The a16z Show
a16z
4.2 • 1.2K Ratings
🗓️ 16 May 2015
⏱️ 26 minutes
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| 0:00.0 | The content here is for informational purposes only, should not be taken as legal business, tax, or investment advice, or be used to evaluate any investment or security and is not directed at any investors or potential investors in any A16Z fund. For more details, please see A16Z.com slash disclosures. |
| 0:18.8 | Welcome. This is Scott Cooper from Andreessen Horwitz, and we're here with Ron Gill, the CFO of |
| 0:22.7 | NetSuite, among other, you know, phenomenal accomplishments in his career. And we're going to talk |
| 0:27.0 | a little bit about SaaS. And in particular, since we've got the benefit of Ron being here, |
| 0:30.7 | a little bit of kind of, you know, the intersection and some of the differences potentially |
| 0:34.6 | between how public companies think about SaaS and managing their businesses and also, you know, kind of how private companies think about running it. |
| 0:41.2 | So maybe just to get the conversation started, let's talk a little bit about kind of the valuation |
| 0:46.8 | environment today. And, you know, unless you want to, you don't have to tell us whether you |
| 0:50.4 | think, you know, things are wildly over or undervalued. But probably at a more, you know, high level kind of, you know, what's the argument for why |
| 0:57.6 | SaaS businesses actually, you know, ought to have valuation premiums relative to kind of what |
| 1:01.6 | their traditional, you know, subscription or sorry, you have, you know, perpetual license |
| 1:05.8 | businesses have. |
| 1:06.6 | Right. |
| 1:07.0 | Yeah. |
| 1:07.4 | I think there are some fundamental reasons why a dollar SaaS revenue is more valuable than a dollar of non-recurring revenue. I mean, there's the fundamental aspect that it recurs is valuable. That's probably the first thing I would say. It's just the annuity aspect is so valuable. If you look at a company like NetSuite at a high retention, low churn, |
| 1:29.8 | SaaS company, and you do a cohort analysis, you'll get a year over year increase in value of |
| 1:37.4 | the entire install base of customers. So more than 100%, even after attrition, after churn, |
| 1:48.4 | a year later the install base is worth more than it was the year before. |
| 1:52.1 | And that means that acquiring a customer is a huge value. |
| 1:56.2 | You're acquiring better than a perpetual annuity every time you acquire a customer. |
| 2:02.4 | So that dollar of revenue that's on the P&L this year, this quarter, represents better than a perpetual annuity of that revenue, which is fantastic. So that's the first reason. |
| 2:07.2 | The second reason is really because that annuity is not very expensive to maintain, a company |
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