a16z Podcast: The Future Of Television
The a16z Show
a16z
4.2 • 1.2K Ratings
🗓️ 18 April 2014
⏱️ 19 minutes
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| 0:00.0 | Welcome to the A16Z podcast. I'm Michael Copeland and I'm here today with Benedict |
| 0:05.1 | David Evans, Benedict. Hello. And Andreessen Horowitz partner, Zalbel Amoria. |
| 0:09.4 | Hi, how are you doing? Good. So we're going to talk today about the future of television. |
| 0:14.3 | And I know you guys are going to disagree from the get-go on what television actually is or if that's the right way to describe this. So, Benedict, I see |
| 0:23.6 | my brows raised. Well, I always like to disagree with everything on principle. I think there's a, |
| 0:30.3 | I mean, I wrote a blog post a week or two ago called sort of Notes on TV. And part of the reason I gave |
| 0:36.0 | it that title was because you've got two or three or four |
| 0:38.8 | different blocks here that are all kind of almost independent of each other. So in the USA |
| 0:46.0 | there's a question around the control of content and the willingness of cable operators |
| 0:52.1 | and channel operators and content owners to allow a different |
| 0:54.6 | consumption model. And there's a lot of industry dynamics that make them very reluctant to do that |
| 1:00.8 | because, as I said, everybody hates the way US TV works except the US TV industry. And there's a lot of |
| 1:06.0 | very strong incentives and very strong power relationships. It mean, you can't just turn up with a new |
| 1:09.7 | device and somehow get a completely different experience. |
| 1:12.6 | And then there's a second question around the availability of devices and what kind of device it would be and what the experience would be, |
| 1:20.6 | presuming for the sake of argument anything you wanted to watch was available on that device. |
| 1:24.6 | Well, what would that be? Would it be touch? Would it be on the TV? Would it be a tablet? What would that actually mean? And then there's a third question, which is, well, |
| 1:30.5 | what are people actually want to do, presuming that you have that nirvana of every device, |
| 1:34.4 | of the right content on the right device? Would people switch all of their viewing over to a pure |
| 1:39.0 | on-demand experience, or would that make up, you know, 10, 20% of your viewing and you'd still watch schedule TV. |
| 1:49.6 | And there's a final one, which is, you know, when we say TV, what do we even mean when we say that? |
| 1:51.6 | Which, you know, they kind of flow through. |
... |
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