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The a16z Show

a16z Podcast: Selling to Developers & Open Source Business Models

The a16z Show

a16z

Technology, Culture, Disruption, Science, Entrepreneurship, Software Eating The World, Business, Innovation

4.21.2K Ratings

🗓️ 14 April 2016

⏱️ 25 minutes

🧾️ Download transcript

Summary

Developers are more than just influencers inside the enterprise -- they're now buyers, too. That's a huge shift from before, when only IT and other departments had that kind of purchasing power. (It's not just a Silicon Valley thing, either, as every...

Transcript

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0:00.0

The content here is for informational purposes only, should not be taken as legal business,

0:05.3

tax, or investment advice or be used to evaluate any investment or security and is not directed

0:10.3

at any investors or potential investors in any A16Z fund. For more details, please see A16Z.com

0:16.8

slash disclosures.

0:18.8

Hi, everyone. Welcome to the A6 and C podcast.

0:21.2

I'm Sonal and I'm here today with two general partners who are focused on all things,

0:25.7

infrastructure and enterprise.

0:27.2

And we have our newest general partner, Martine Casado.

0:29.7

Welcome again.

0:30.7

Thank you.

0:31.2

And we have Peter Levine, who has probably pretty much every company in our portfolio that covers

0:36.7

the space in his, he's on the

0:38.2

board of those companies. I'm an old general. I was trying to avoid saying that. Okay. Today we're

0:43.3

going to talk about one of the themes that's become really interesting to us is this focus on developers

0:47.9

and how that changes everything, from how you sell to developers to how you build a business that

0:52.9

markets to developers to just

0:54.1

every aspect of this. I think one of the most notable transformations over the past five years has

1:00.1

been the pauper to prints of the developer as a buying center within a company. I used to be a developer

1:07.1

and when I was a developer, I had no budget and I couldn't buy a pencil. Like when

1:13.5

pencils were popular, you know, but like I couldn't buy anything. Basically, whatever central

1:19.9

IT had ordered, that's what showed up on my desk. And I wrote code and I compiled it and I

1:25.8

popped the program, but I could not buy any.

...

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