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The a16z Show

a16z Podcast: Selling Tech to Everyone -- Changes Everything

The a16z Show

a16z

Culture, Innovation, Entrepreneurship, Software Eating The World, Disruption, Business, Technology, Science

4.21.2K Ratings

🗓️ 31 October 2014

⏱️ 22 minutes

🧾️ Download transcript

Summary

It’s always hard to predict how a generational shift in technology will impact the wider world, especially when you are in the trenches building that new technology. It happened with the mainframe computer, mini-computer, and the PC. These were all t...

Transcript

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0:00.0

The content here is for informational purposes only, should not be taken as legal business, tax, or investment advice or be used to evaluate any investment or security and is not directed at any investors or potential investors in any A16Z fund.

0:14.2

For more details, please see A16Z.com slash disclosures.

0:18.7

Hello, this is Benedict Evans, and this is the Andriesen Horowitz podcast. I'm here with my colleague, Steven Sinovsky. I put a

0:26.6

presentation online that I gave at a Wall Street Journal conference and that our own Tech Summit conference this week,

0:32.6

where I talked about the way that mobile is changing the tech industry, but also the way that it's changing

0:38.7

the broader economy and moving out into broader sets of industries. You can see the presentation

0:43.9

with the talk that I gave with it on A16Z.com, and Steve and I are going to talk through some

0:51.5

of the themes within that. So, Stephen, there were kind of

0:55.3

three things that I wanted to capture in this presentation, and they both kind of give rise to a

1:00.4

bunch of interesting questions. The first was just to point out how much bigger mobile is than the

1:05.8

PC industry and then consumer technology has been in the past. But more importantly, to kind of make the point that it's not so much that it's bigger

1:13.3

as that this is the first time that tech actually sells to almost everybody.

1:18.1

That previously you sold mainframes to companies, you sold PCs to upper-middle-class households,

1:22.6

but mobile and therefore smartphones is a product that 70, 80, 90% of people on Earth are going to have.

1:28.9

And that's kind of a profound change. And it changes the tech industry and it changes how the

1:34.9

internet functions. But it also gives rise to scope for these kinds of products for the tech

1:40.3

industry overall to change much broader parts of the economy for kind of software and

1:44.4

mobile and mobile devices to push into changing areas that maybe haven't been affected as much

1:49.2

by technology so far. Yeah, I mean, what to me is so fascinating about this is how when something

1:55.6

has such a huge exponential change, it gets very, very hard to predict. And it does appear, too, that the closer

2:03.1

you are to, like, actually helping make the change, in a weird way, it's almost harder for you

2:09.1

as an individual to see the changes, because you're mired in all the details. You know,

...

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