Hi and welcome to the A16Z podcast. In this episode, another of our hallway conversations,

Benedict Evans and Steven Sinovsky go over the recent Apple event, Apple Event Plus, and consider

what it all means in terms of big company strategy and the evolution of Apple moving to services.

Please note that the content here is for informational purposes only, should not be taken as legal business tax or investment advice, or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any A16Z fund.

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Welcome to an episode of the A16Z podcast.

I'm Steven Sinovsky.

I'm Benedict Evans.

And today we're going to talk a little bit about the announcements at Apple's sort of new

look event.

The Apple Plus event.

The Apple Plus event, the event plus.

But I want to start off because, you know, I haven't paid that much attention afterwards,

but certainly during the event, there was just so much buildup as usual, which is good

because they're a huge company and people pay attention.

But then so much, you know, sort of, oh, it was weird, it was different,

and it wasn't what we were expecting,

and all this kind of stuff. And I want to take a step back because I'm completely fascinated

by Apple moving to services, which is obviously a huge deal. And I want to talk about it

at the strategic sense, not necessarily the financial. This isn't really about the finances

or the business side as much as the strategy. And so one thing that's super interesting is just

out of the gate is Apple has 360 million or so subscribers worldwide. That's a sort of a vanity number

...