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slash disclosures. Hi, this is Chris Dixon. This is the A16Z podcast.

Today I'm here with Jonah Pretti, the founder and CEO of BuzzFeed.

We announced, I guess, a few weeks ago now that we invested in BuzzFeed.

So we're very excited about that.

And thanks for being here.

Thanks for having me.

I guess maybe you could start by just sort of for people that don't know explaining the premise of BuzzFeed

why you started it.

Yeah.

So the idea behind BuzzFeed is that people still want to be informed and inspired and entertained.

And the media industry has always had that role.

But the way people consume media has really dramatically shifted in the last 10 years

with social, mobile and digital video becoming the dominant ways people consume media. And so

BuzzFeed really is a media company for the social mobile world.

And so, you know, someone might say, okay, great, people read stuff on their mobile phone now.

They click on stuff on Facebook,

but how does that really change what a media, isn't a media company? I mean, a skeptic might say,

you know, don't you still want to, you know, write the same kind of stuff you were writing before?

Like, how does that change what you do as a media company, the fact that people consume it differently?

...