Hi and welcome to the A16Z podcast. I'm Hannah and in this episode we talk about the changing

lay of the land in the world of sports media. As audiences of the traditional sports broadcast fall,

what happens to how we consume sports? Where are the eyeballs going? How will it change the kind of

sports content we consume? And how is it affecting the game itself? How are athletes beginning to

cultivate brands in this new

world of content? Joining us for this conversation, our A16Z general partner Jeff Jordan,

Zach Wiener, co-founder and president of sports media platform overtime, and Yogi Roth,

Pact 12 college football analyst, sports storyteller, and former athlete and coach.

What do you think the sports

media landscape currently looks like? Because we know it's a landscape that has been changing

quite a bit in the last few years. I think sports media is at a massive crossroads. If you kind of

go back 10, 20 years, there was a few channels doing the must-see game that almost everyone saw

in real time. Fast forward,

you've got cord-cutting, happening massively. Consumption of the linear broadcast has changed

dramatically. The iconic sports media properties, ESPN and Sports Illustrated are both in

decline. Sports Illustrated, they're like trying to give it away. I mean, it's now down to

like a dozen issues a year and, you know, literally they're trying to give it away. I mean, it's now down to like a dozen

issues a year and, you know, literally they're trying to sell it and they're not finding many buyers.

For being like a true cultural. Oh, just a phenomenon. I mean, I grew up waiting for Sports

Illustrated to come to the door and would consume it cover to cover. And so that's now gone.

And what's driven the constantly escalating value of the

sports teams is almost exclusively these media dollars that have flown in. But media dollars

...