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The a16z Show

a16z Podcast: Data Network Effects

The a16z Show

a16z

Software Eating The World, Science, Technology, Innovation, Culture, Disruption, Business, Entrepreneurship

4.21.2K Ratings

🗓️ 8 March 2016

⏱️ 32 minutes

🧾️ Download transcript

Summary

If network effects are one of the most important concepts for software-based businesses, then that may be especially true of data network effects -- a network effect that results from data. Particularly given the prevalence of machine learning and de...

Transcript

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0:00.0

Hi everyone, welcome to the A6 and Z podcast. I'm Sonal, and today we're doing a podcast on data network effects. And we have two general partners here to have that conversation with us. We have Vijay Ponday, who covers all things bio, and Alex Rampel, who covers all things fintech as well as other areas. Welcome, guys.

0:18.4

Hey, thank you. Okay, so first let's just kick off by talking about what a data network effect is.

0:22.6

In the most simplest form, it's a network effect that results from data.

0:26.6

And if a network effect is defined as something where values, where the value to users and all

0:31.9

the participants increase as more users use a particular platform or marketplace,

0:38.6

how does this play out with data?

0:43.4

So if you think about eBay, which is more people, more buyers go to eBay because more sellers go to eBay, more sellers go to eBay, because more buyers go to eBay, that is the canonical

0:47.0

network effect. And their commerce is happening. That's the transaction. For a data network effect,

0:53.6

typically there's no commerce per se. There's an extraction. You're either reading or writing. In most cases, you're reading. And by reading or writing, you mean in the database sense, like reading to a database, right into a database. And as more people write, the value of each read goes up. That's the way of thinking about it. So an example would be the credit

1:11.0

score. I could figure out what your credit is by just looking at you and profiling you in legal

1:16.3

ways, not illegal ways, and saying, here's what I think your proclivity to repay is. But if every

1:22.1

bank on earth is using one central repository, then they will pay more money to actually extract to read.

1:29.4

The reads become far more valuable. And if a new company started tomorrow and said, hey,

1:33.9

we're going to do credit scores and we're going to charge a dollar per extraction per read

1:37.4

and not $10 per extraction, well, there's nothing to extract. Like they can't actually

1:41.7

provide any value. If they end up having more data

1:44.8

than the current number one person, then they could charge a lot more than $10. They could

1:49.7

charge $100. And in fact, the value of the number two person goes to zero because they actually

1:54.4

have a demonstrably poor product, which is why there aren't really any competitors to eBay.

1:59.0

Right. It's also a way people often talk about network, companies have network effects as winner-take-all markets. Yeah, which is generally the case,

2:06.4

or winner-take most, or winter-take, like, the vast majority. But I think of it is, if you think

2:10.9

about it in the database sense of reads and rights, the reads just become disproportionately more

...

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