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The a16z Show

a16z Podcast: Building Marketplaces with the Power of Community

The a16z Show

a16z

Culture, Innovation, Entrepreneurship, Software Eating The World, Disruption, Business, Technology, Science

4.21.2K Ratings

🗓️ 31 July 2014

⏱️ 24 minutes

🧾️ Download transcript

Summary

There are great examples of communities helping to grow and solidify online marketplaces. eBay in its early days certainly leveraged the power of community to bring buyers and sellers onto its platform. Today, companies like Etsy, Uber and Airbnb are...

Transcript

Click on a timestamp to play from that location

0:00.0

I'm Boris Wirz. I'm an early stage investor through version one ventures and also a board partner with entries and Horvitz.

0:06.4

Today we're talking about marketplace and platforms and communities and we've got Emil and Julia here from Tindy.

0:13.8

So perhaps first tell me what is Tindy?

0:16.3

Sure. So I'm Emil. I'm the founder of Tindy. And what what Tendi is is a marketplace for inventions made by people like you.

0:23.3

So we have products like drones, 3D printers, electronic components, sensors, boards for Arduino, Raspberry Pi, and emerging electronic platforms.

0:32.9

So we're using the site.

0:34.3

Can you give us some examples of people coming to the site and buying?

0:37.9

Sure. So we have anyone from hobbyists and DIY folks in their garage all the way up to,

0:43.4

we had an order yesterday from the Canadian government, NASA, U.S. Air Force, Google, and everybody

0:50.1

in between. So it was an entrepreneur that built a marketplace called APE Books, which was a marketplace

0:56.9

for hard to find books that we sold to Amazon in 2008. I'm also an investor in a lot of marketplaces.

1:03.3

And I always felt like one aspect to really differentiate a marketplace on the platform is a really

1:09.8

strong community in building that.

1:12.3

So tell us a little bit about kind of the aspect that community plays for Tindy on your marketplace.

1:18.6

Sure.

1:19.0

So initially the site was based on building off of the Arduino subreddit and starting with kind of the Arduino community that was already

1:28.3

emerging on Reddit. And since then it's basically started to grow out from there, including

1:32.7

other electronics platforms. And so what's happened is, is we see the communities kind of started

1:37.0

to kind of spread into the natural areas of kind of this electronics movement that's happening.

1:41.9

And I think part of it's just because everyone has natural

1:44.5

interests that are diverse and varied. And people have basically started to build parts of the site

1:49.9

for based upon their interests and different products. They kind of explore those areas.

...

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