Welcome to the A16Z podcast. I'm Michael Copeland. And we have a full house this afternoon to talk about Apple's latest event. With us is Benedict Evans, Zal Bilomoria, and Frank Chen. Welcome, guys.

Hello. Hi. Thanks. Benedict, you've just returned from Cupertino and the Pact hall there, filled with applause and excitement.

Let's take things in order.

We start with the iPhone.

Bigger, larger number.

There was a plus.

What's the takeaway here?

Yeah, iPhone 6 Plus sounds like kind of like a Microsoft product name, doesn't it?

iPhone 6 plus professional edition with Office.

Right.

2014.

Yeah, exactly.

2014 edition.

So I thought the phones were relatively predictable, especially given how much had been leaked in advance.

And, of course, equally what hadn't been leaked didn't show up.

Right. So no big surprises there it's become pretty clear that a large part of the high-end market wants a bigger phone

and is willing to sacrifice the sort of ease of reaching across it with a thumb and so apple has gone

there and so we have two new models one of them which, which is, I think, 4.7 inches,

which is basically a big phone, and one is more of a kind of a fablet size. The interesting thing,

I think, is that Apple, in the last couple of years, has evolved iOS 7 and iOS 8 to get away

from pixel perfect layouts so that it's now technically possible for them to flex the size of

the screen, which wouldn't have been possible two or three years ago,

...