So welcome everybody this morning to the seminar. My name is Claire Baker. I'm convener of the

Economy and Fair Work Committee and this is a Futures Forum and Spice seminar on the well-being economy.

So the Futures Forum is the Scottish Parliament's think tank. It exists to look at the big

trends and issues shaping our lives in our future and to help the Parliament explore what they

mean for our work.

And many of us are familiar with Spice who are our research and information service,

and we all know that they provide us with accurate and reliable information that helps MSPs to work effectively.

So today's seminar is a collaboration between the two and it is a first in the series looking

at economic transformation in Scotland.

So the subject for today's discussion is the idea of Scotland as a well-being economy.

Some of the challenges we are facing do at times feel overwhelming, the climate and ecological

emergency, inequality in an ageing population, and in this context,

new ideas of how our economy works and should work are beginning to take hold. So this seminar

with the wellbeing economy alliance will look at the idea of a well-being economy economy. The Scottish

Government's 10-year economic strategy has the overriding vision to deliver a well-being economy for Scotland.

But this morning gives us a chance to really consider what does that mean, what would it look like and what difference would it make.

So to discuss these questions and more, I'm delighted to welcome Dr Lucas Buncev and who's joined with Francis Rayner from the Well-Being Economic Alliance.

And we're also joined by political economist Marian Brett and Simon Farrell, who is a former co-owner and managing director of one of the UK's most successful brand agencies.

So that's everybody introduced.

Lucas and Francis will start us off this morning with an introduction to the

wellbeing economy, so I'll hand over to you both. Thanks Claire. Thanks so much for having us.

We're really excited to be here. The mic isn't actually connected to the speakers. It's just for a

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