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Studio 360 with Kurt Andersen

A void: The Noid

Studio 360 with Kurt Andersen

PRX

Arts

4.6675 Ratings

🗓️ 12 April 2018

⏱️ 49 minutes

🧾️ Download transcript

Summary

An oral history of The Noid. It was a lighthearted Domino’s campaign, with claymation by the same designers who made the California Raisins — but it drove one man over the edge. Plus, Kurt Andersen talks with TV and magazine writer Nell Scovell about her memoir, “Just the Funny Parts.” And Phil Elverum of Mount Eerie talks to Kurt about how, after his wife Geneviève Castrée died, he couldn’t write songs about anything else, and he performs a couple in our studio.

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Transcript

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0:00.0

from PRX

0:03.4

This is Studio 360.

0:09.6

I'm Cornetian.

0:10.4

And I'm sitting on the steps of the Lincoln Memorial.

0:12.7

This first level of garden.

0:14.0

This is Thomas Jefferson's vegetable garden.

0:15.9

I like to have the roasted chicken biscuit.

0:17.7

Very well done.

0:18.7

Editing is all about timing.

0:20.4

I try to get a little bit away from the actual subject.

0:23.0

You must get sick of your own voice, right?

0:25.3

Studio 360.

0:27.5

It's good.

0:28.0

Anderson.

0:31.2

Back in 1986,

0:33.6

Will Vinton Studios, an animation company in Portland, Oregon,

0:37.0

produced a particularly memorable TV ad.

0:40.5

Those, of course, are the

0:53.2

California Raisin, the sunglasses-wearing claymation characters, doing an oddly literal version of I heard it through the grapevine.

1:02.8

It became a huge ad campaign back in that three TV channel day and an actual cultural phenomenon with record albums and Saturday morning cartoon shows.

1:13.4

That same year, Will Vinton Studios unleashed another Claymation advertising character,

1:18.4

this one for Domino's Pizza.

...

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