A Tough Love Talk At Twitter for Twitter Employees
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 4 February 2017
⏱️ 22 minutes
🧾️ Download transcript
Summary
Here’s a FIRE talk I did at Twitter with Twitter employees. I hold zero punches in this one and give some tough love to a platform that’s very much responsible for my early notoriety. It pains me that Twitter hasn’t adapted much over the years and that it's not as impactful anymore (especially since I have such a large following there). In this one we go deep where I give them suggestions on how to update their platform, Periscope vs. other streaming platforms, how Twitter can beat Facebook, and how they can win the live event space.
Transcript
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| 0:00.0 | You are what you are until you have a new variable. |
| 0:03.8 | You guys have enough scale that one product change can change that. |
| 0:08.8 | So speaking of which, if you were... |
| 0:11.1 | You know, like, it's an important point. |
| 0:13.4 | Like, I think everybody should think about that. |
| 0:14.9 | I apologize. I just want to stay on here. |
| 0:16.8 | It's one shift. |
| 0:19.0 | And I don't know what, honestly, like, there's a million different things that I think could be it. |
| 0:23.4 | But, um... |
| 0:24.6 | And, you know, at this point, there's a big difference between a Snapchat |
| 0:27.3 | or a musically and a Twitter. |
| 0:28.8 | You're mature. |
| 0:30.2 | So you need an actual brand communication lift along with a product lift. |
| 0:35.7 | Like, it can't be just the product. |
| 0:38.4 | You need to retrain 500 million people that have a thought on you. |
| 0:42.3 | And you need to get them to reconsider you. |
| 0:45.2 | One of the things I was telling Joe is, I think you... |
| 0:47.0 | I'm so tired because I love you guys so much of other platforms using you to build themselves. |
| 0:52.0 | And you guys not using other platforms. |
| 0:54.0 | Like, you should be putting out a Facebook video every day that could go organically viral |
| 0:58.5 | to make all those people understand why Twitter. |
| 1:01.4 | We're just talking about this. |
... |
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