What's up everyone? I'm Alex Lieberman, co-founder and executive chairman of Morning Brew.

Welcome back to another episode of Founders Journal, My personal startup diary made public for the world.

First off, I would love to hear what you think about the show and how I can make it better.

I've been doing this format for a little while which combines monologues from me as well as short interviews with expert founders.

So I'd love to know what you're thinking. Do you want more from me and

less from guests? Do you want more from guests and less from me? Or are there other formats you'd like to see me try that you've either

seen from other podcasters or haven't? But you would love to see me try that you've either seen from other podcasters or haven't but you

would love to see what it looks like for me to do it. I would love to continue to

refine the content for this show especially as the audience has grown so much over the

last few months and with the new year approaching.

So just shoot me an email to Alex at morningbrew.com and let me know what you think.

Now for today's episode, I am talking about a tool that I recently discovered that has made me 95% more productive.

That is not an exaggeration and you might find this tool to be a little bit crazy.

So let's hop into it. I have found my crystal key for focus.

I want to set the stage. Since freshman year of high school,

I had this story of myself that I was a huge procrastinator and had an inability to focus for a long time.

Also, it was kind of my reality, not just a story.

That feeling of distraction continued throughout college,

and I always justified it, especially in college,

by saying that I would work twice as hard as everyone else to be a top performer.

But as I've gotten older and I've become more acutely aware of the finiteness of time that we have on this earth,

I've gotten less and less comfortable with the idea of

...