Hello and welcome to the bridge cast. Wow. I did it. I did the whole thing. That's the whole show. Wow. I opened it well. It was really good. And that's it. I think that's the best we've ever done. Hello. It's September 17th. This is the

bridge cast. That's important. That was Dieter. It was a chance to rather happy birthday. So Dieter's here. But then everything else is on

Neely. I'm also here. Then everything else is different. Get ready to come through a portal. It's kind of like a podcast mashup

today based on what's going on. So joining us today is Farhad Monshu from the New York Times. Okay. I may know Farhad from the New York Times

also from Twitter where I believe Farhad maintains one of the longest running Twitter

percent is in media history. People call it a percent. It's actually me. It's the real me. It's the real

Twitter. Yeah. All right. Well, I'm interested in diving into that. Okay. The notion of a Twitter

percent is very, very compelling to me. And then so this is what I mean by mashup. Farhad has his own great

podcast called Jay and Farhad show with Jay Yara from Business Insider. We've come together in their media

organizations. Do not fight but instead collaborate to create a content exposure. And that podcast was

produced until recently because we hired her. It was produced by Kristen Fristina. Wow. No,

that person. Good person. Damn it. I was talking too fast. I was trying to get to know I missed out

that I was trying to get the last thing right and I blew the first name. I've been perfect on the

first time this whole time and I've never had to say it. If you listen to the podcast that are

watching it on YouTube or live, you are missing out on a very decked out hype desk. Yeah, there's

something. It's kind of like a college football hype desk. Is that normally? No. No. So I'll explain

this. Okay. There's a reason she's over there. It's not. It's like it's old timey radio. It's not

a great reason to get into it. So Kirsten just joined us to the verge. We took her away from Farhad.

Yes. But now Farhad is here as well. So we've brought them back together. But Kirsten's here,

you might, if you're on our Snapchat channel, you see her multiple times a day. If you are looking

at any of our social media accounts, you see her many times a day. Kirsten's here to engage with

you. Can I just say one more thing? We recorded our podcast today just the more media mashup

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