A test to weed out AI-generated deepfake images
Marketplace Tech
American Public Media
4.6 • 1.2K Ratings
🗓️ 4 June 2025
⏱️ 10 minutes
🧾️ Download transcript
Summary
AI-generated deepfakes are everywhere on social media. Now, you can take a test developed by Northwestern University to see how well you spot them. Marketplace’s Nova Safo took the test, sifting through a bunch of real and fake images. He got five out of six right, which is the average in a study Northwestern conducted. Lead researcher Matt Groh also helped develop a litmus test, a series of things to look for to spot deepfakes.
Transcript
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| 0:00.0 | You know how you always want to know about everyone else's money? |
| 0:03.1 | On the podcast, What We Spend, guests will for one week tell us everything they spend their money on. |
| 0:08.4 | My son slammed $6 for the blueberries in five minutes. |
| 0:11.9 | And everything that makes them feel. |
| 0:14.0 | I want to own a house. |
| 0:14.8 | I want to have a child. |
| 0:16.0 | But this morning, I really wanted a coffee. |
| 0:18.3 | Because at the end of the day, money is always about more than your balance. |
| 0:23.5 | Listen to and follow what we spend, an Odyssey original podcast, available now wherever you get your podcasts. |
| 0:30.9 | Hey, if you're listening to this, I will assume you're at least interested in money, understanding the economy, and finances as well. |
| 0:37.1 | And some of us now want to get |
| 0:38.1 | the next generation interested as well. So check out Million Bazillion, Marketplace's award-winning |
| 0:43.1 | kids podcast that breaks down money to help dollars make more sense. Turn into Million |
| 0:47.7 | Bazillion wherever you find your favorite podcast. A whole new season is out now. Million |
| 0:52.6 | Bazillion is presented in partnership with Greenlight, the debit card and money |
| 0:56.0 | app for kids and teens. |
| 0:57.1 | Greenlight helps kids and teens learn to earn, save, spend wisely, and invest. |
| 1:01.5 | When you sign up for a greenlight account at greenlight.com slash million. |
| 1:06.9 | How good are you at spotting AI-generated fake images? |
| 1:12.0 | From American public media, this is Marketplace Tech. |
| 1:14.8 | I'm Novosafo. |
| 1:24.8 | AI-generated deep fakes are everywhere on social media, and you can take a test developed by Northwestern University to see how well you spot them. |
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