AI is helping to build homes.

I mean, not physically so much yet.

From American Public Media, this is Marketplace Tech.

I'm Megan McCarty Carrino. AI is a general purpose technology, which means people and businesses everywhere are figuring out how to make it work for them.

And integrating the technology often goes beyond emails and customer support.

Today on the show, how one real estate company has gone all in on AI.

My name is Rhonda Conker. I am the vice president of CBH Homes in Boise, Idaho. I kind of make a joke

about this, but I don't know if you know the Savannah Bananas, the baseball team. And, you know,

they're still playing baseball, but they're doing it so differently.

And that's kind of how I want to view us as a home builder, that we're out there, you know, doing things completely different.

And that's what really, one of the main reasons why I think we embraced AI so early.

One of the things that I always say is we're a tech company that happens to build homes.

You know, we have a saying around here at CBH homes that speed wins.

And so, you know, when we dove into AI, that was one of the main reasons.

We just knew that it was going to help us compete at such a different level if we were open to it.

Obviously, we started at the basic level like everybody else, writing emails, and you're writing job descriptions,

and you're like a PR release.

And then we started using it for higher level things,

analyzing data and looking at, you know, all areas of the company in different ways.

We'll be right back.

You're listening to Marketplace Tech. I'm Megan McCarty Carrino. We're back with Rhonda

Conger, vice president of CBAH Homes.

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