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Retail Therapy by Sunday Scaries

A Sunday Conversation with Naomi Seifter, Founder of Picnik

Retail Therapy by Sunday Scaries

Sunday Scaries

Arts, Fashion & Beauty

4.6 β€’ 2.2K Ratings

πŸ—“οΈ 9 June 2019

⏱️ 58 minutes

🧾️ Download transcript

Summary

Naomi Seifter spent a year in India, has a meditation room in her office, and is suspicious of fad diets. But most notably, she founded Picnik, an Austin-based company that ranges from food trucks to a restaurant to being in every Whole Foods nationwide. Together, we discuss her path to success, the woman she is today, and how she spends her Sundays. We also break down the pros and cons of fad diets as well as do a rapid fire quiz on matcha, collagen peptides, and ashwagandha. Naomi has also offered Sunday Scaries listeners 15% off at Picnik using code SUNDAYSCARIES15. β€” www.picnikaustin.com * * * Sunday Scaries Twitter: www.twitter.com/sundayscaries Sunday Scaries Instagram: www.instagram.com/sunday.scaries Will deFries Twitter: www.twitter.com/willdefries Will deFries Instagram: www.instagram.com/willdefries * * * LinkedIn: www.linkedin.com/scaries ($50 first job posting) * * * All music by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/ Podcast artwork by Alfonso Ruiz (www.alfonsoruizbook.com) and Tristan Pigott (www.tristanpigott.com)

Transcript

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0:00.0

My name is Will DeFrees and this is a Sunday Scariest Podcast.

0:05.0

You're here for the Sunday Blues.

0:07.0

I never heard of butter coffee until about two years ago when I did whole 30.

0:19.0

I didn't totally understand it.

0:21.0

To lose weight I'm supposed to fill my coffees with butter?

0:24.0

It just never really makes sense to me.

0:27.0

But as I started using as a meal replacement, I soon came to understand all the benefits of butter coffee and everything that went along with it.

0:33.0

It was likely a lazy Sunday when I dragged myself out of bed, got in my car, and headed to the nearest place that actually served them.

0:39.0

Pignant.

0:40.0

It was a food trailer about five minutes from my house, and they served everything from paleo-friendly lunches to butter coffees to things that I still can't even pronounce to this day.

0:48.0

Little did I know, going to picnic would soon be a part of my routine.

0:51.0

Something I did week in and week out without thinking twice about it.

0:55.0

In this week, I interviewed Naomi Sifter, Pignix Founder.

0:58.0

It didn't take long for me to realize the vast amount of experience she's had.

1:02.0

From traveling to India for a year, to going to a shaman school, to getting her line of butter coffees into every whole food nationwide.

1:09.0

Needless to say, she knows what she's doing, and I'm sure you'll see that as our conversation transpires. Hope you enjoy.

1:19.0

Naomi, thank you for joining me today.

1:21.0

Thank you so much for having me.

1:22.0

Let's kick things off by explaining to anyone who isn't totally familiar with picnic, what picnic actually is.

1:29.0

Sure. So we started in 2013 in a reclaim shipping container on South Amaro, which is a really busy street in Austin.

1:38.0

And essentially, our whole mission is to make tasty food that also happens to be good for you.

1:44.0

So when we first opened, we were really strongly positioned as kind of a paleo concept.

...

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