Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

After our series on the three keys to finding your big breakthrough, I thought

you'd appreciate me sharing one critical marketing idea with you. Here's the

problem with most small to mid-sized businesses is that they are mostly tactical.

One of the biggest reasons most businesses don't scale into a sustainable and predictable wealth creation machine is

they simply go from executing tactic after tactic after

tactic and hoping that something works. And some do, but not for long. So they are on a constant

never-ending treadmill, always on the verge of collapse.

Instead, you want to run your business off of strategies, not tactics.

I'll give an example to explain the difference between the two. A friend of mine had an online

store that sold heart monitors. That's it, just heart monitors. He had a URL of something like

heart monitors.com or something and if I'm remembering that correctly, it was years back.

We were having lunch together in San Diego one day and I was asking him how his business was going.

Not as good as I hoped, he said. Why is that? I asked. Then he explained

how he had just run an expensive ad in competitor magazine that cost $50,000. He sold

$40,000 worth of product after his cost of goods, he lost $25,000.

I said, okay, then what?

What do you mean?

Then what?

I just

I asked.

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