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You better be ready because we're going to bring it to you.

I'm Elizabeth Hotson and in today's business daily I'll be looking at the people and places

behind the frighteningly lucrative industry of scaring people.

Paranormal tourism is probably our number one draw.

When I first came to town, people warned me that it was

haunted. We'll hear about some classic ghost stories. Many believe this is the churchyard,

or the ghost of Christmas yet to come take Scrooge to when he shows him his name, Ebenezer

Scrooge upon the gravestone.

And why fear can be fun.

So one of the first things we do to tickle the funny bone of a baby is a baby jump scare in the form of peekaboo.

This is Business Daily from the BBC.

What's your ultimate fear?

Something you wouldn't wish on your worst enemy.

Maybe it's a room full of spiders or being chased down a corridor by a demented clown.

It might be getting trapped in a tiny space with no escape.

Well, these were all scenarios faced by two volunteers taking part in an experiment called peak fear and we'll be hearing

more about that later. But first, you might be wondering what being frightened out your skin has

to do with a business program. Well, to put it bluntly, scaring people is a big money spinner.

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