A Roadmap for Today’s Entrepreneurs

HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 9 April 2024

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many people aspire to entrepreneurship but we all know it's a high-risk endeavor. Bill Aulet, the Ethernet Inventors Professor of Entrepreneurship at the MIT Sloan School of Management, has for decades studied what it takes for start-ups to succeed and advises the next generation of founders on how to do it. He discusses the key trends and changes he's seen over the past few years, and outlines concrete steps anyone can take to get a new venture -- including those within larger organizations -- off the ground. Aulet is the author of the newly updated book Disciplined Entrepreneurship: 24 Steps to a Successful Startup.

Transcript

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0:36.0	wherever you get your podcasts. Welcome to the HBRIDICAST from Harvard Business Review. I'm Allison Beard.
0:56.0	So many people in business today aspire to entrepreneurship.
1:07.0	Whether you have an idea for a startup or want to launch something new within a larger organization,
1:12.0	it's seen as a path to a more fulfilling career and financial
1:14.9	gains.
1:16.3	At the same time, we know that entrepreneurship is really hard.
1:19.8	We've all heard the stats on how many new ventures fail and we've seen
1:22.8	entrepreneurial efforts quashed by the corporate machine. But our guest today
1:27.1	says that we can de-risk the process and create companies that don't just make a
1:31.1	lot of money but also have a positive impact on the world.
1:35.2	He's helped thousands of students and executives map out paths to successful businesses, and
1:39.8	we wanted to speak with him about where he sees entrepreneurship today.
	...

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