A Rant: Short Term Dollars Vs Long Term Legacy

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.3K Ratings

🗓️ 26 January 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

Make sure you're doing what you're doing for the right reason. So many of you are creating content, or building a personal brand to try and make a quick dollar, and that's OKAY, as long as it's what YOU want. My goal is to build a legacy, which is why I give all my content away for free- it helps to build that trust and personal value that lands me where I want to be. This is a good one guys, hope you take it to heart - there's a LOT of meaning to this rant <3

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	I'm gonna get that one chance.
0:10.0	Vlog, I've had an epiphany.
0:12.0	I want to share it with you.
0:13.0	I've been thinking a lot about something which is the way I think about business.
0:17.0	And this is going to help a lot of you which excites me.
0:20.0	And I miss you guys.
0:21.0	It's been a whole lot of like Hodgepodge recalls and all that.
0:24.0	Obviously with the holidays and everything.
0:25.0	So it's good to be back.
0:27.0	There's two ways to sell a product.
0:31.0	There's branding and marketing and there's sales.
0:34.0	And all of you jump into one or two buckets.
0:38.0	You really understand the long marathon of building a brand.
0:41.0	It's a lot about influencers awareness.
0:43.0	It's content.
0:44.0	And a lot of you are really great math kids.
0:46.0	And it's like Amazon affiliates and Google and Quant-based math.
0:52.0	Like CAC, LTV, CAC customer acquisition costs, LTV lifetime value math kids,
0:59.0	art kids, anthropology kids, Quant kids.
1:03.0	And that's what I think about business.
1:05.0	And then I realized holy shit.
	...

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