A Rant: My Thoughts on The Cycle of Innovation

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 7 July 2017

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you want to survive the cycle of innovation there is only one thing you need to know. You have to understand that if you remain romantic, you are going to lose. One of the reason’s I have been so successful in my career is because I followed consumer attention. I didn’t hold on to what got me here. Yesterday it was ‘91 cabernet sauvignon and now it’s rosé. Yesterday it was the six second video app Vine, and today it’s Instagram. The fact of the matter is, “The Cycle of Innovation” is nothing more than a bundle of fancy words. In reality the term means nothing. Listen to this podcast to hear more about what I think!

Transcript

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0:00.0	Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience
0:11.7	What's up Gary?
0:12.8	Things are good Colin. How are you?
0:15.6	I'm good. I'm ready to go. The article for tonight is
0:21.7	cycle of innovation.
0:23.4	Cycle of innovation. The cycle of innovation. We pitched them a couple of concepts
0:28.2	That's what they got back to us with. That's what they'd like you to speak to. Go ahead.
0:33.0	Okay, so the cycle of innovation is it's a pretty you know lofty term that people describe
0:40.3	Market cycles. I think right off the bat. We'll just get what does the cycle of innovation mean to you?
0:47.4	Jack shit
0:50.4	Okay
0:52.4	Is it is I think it's interesting. Yeah, I mean it's a pretty...
0:56.2	I don't even know what the fucking word the cycle of innovation means, but here's what I would say
1:02.3	There's people that are too early
1:04.9	Castor and all his fucking ilk where people know of
1:09.4	Technology and they know it exists and they're just too early. Listen, wine library was by accident built on being early on the cycle of innovation
1:18.3	I thought by the year 2000 that everybody would walk into wine library with
1:23.4	This is funny to think a scanner attached to their phone
1:29.4	Right, remember that I thought by the year 2000 everybody would know every price of every wine in our store
1:35.8	Which is why I became obsessed with having the lowest price on everything because I didn't know how to answer that question of why somebody in Alabama had a better deal on this wine
1:45.3	And but and it made me a
1:47.1	Disproportionate price we were already a discounter
	...

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