Hey guys, it's Gary Vay, Nerd Chuck, and this is the GaryVee audio experience.

So I've been thinking a lot about my content lately, and really my YouTube daily V

specifically, this interesting vlog concept I have for documenting for the next

20, 30 years of every day of my professional career, and how fun it is that

my grandkids will look at it, and when I'm 68, I'm like, oh man, I used to have

hair, like cool, like just all those fun things. But there's a little bit of a

more interesting thing going on that I'm fascinated by, which is the pressure I

put on my community to watch what I'm doing, not what I'm saying, the comments

that happen every single day, which is one of two, which is I'm out of here.

Gary, thank you, I got it, or first time checking in in four months, because I've

been doing. Thank you so much. Oh, by the way, forgot how good your content is,

maybe I'll mix it back in. But it really led to an interesting question that

somebody asked me last week in the South of France when I was on business.

They're like, you should be so much bigger. Your numbers should be so much bigger.

And I looked at them and I said, look, do you really care about your numbers?

Or do you care about the impact, right? Like influencers, do you care about

having a million followers? Or would you rather sell, you know, a million

dollars worth of product or get a million dollars worth of sponsorship?

You know, one of the things I'm really trying to achieve is the biggest impact,

biggest legacy, biggest brand, not the biggest amount of subscribers.

To me, the ironic thing is if I'm doing my job well, my numbers can't grow that

big. My views cannot grow that big. My engagements cannot grow that big.

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