A Rant: Document Vs Create

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.3K Ratings

🗓️ 17 December 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Document, don't create. This is one of my all-time theses, because it's the foundation that I built my brand on. I wasn't "creating" wine library TV, I was documenting myself. I'm documenting every day, between Dailyvee, my podcast and every one of my channels because it so accurately displays my passions, my strengths, my life, and my ideals. This is a powerful one, don't skip it ;)

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.0	Because we're gonna be legends!
0:07.0	From the game they were chasing!
0:10.0	Document versus creed.
0:16.0	People aren't starting. They're just not making.
0:19.0	They're thinking. They're pondering. They're strategizing.
0:22.0	They're debating.
0:23.0	A lot of people look at finished products.
0:25.0	They look at LeBron today.
0:27.0	They look at Kobe today.
0:29.0	They look at Beyoncé today.
0:31.0	You know, the difference between understanding who you are versus who you wish you were.
0:36.0	I mean, if you want to be respected and really known, show the fuck up.
0:42.0	Enough listening! Start doing shit! Don't be scared!
0:45.0	And if you're scared, find somebody who's not scared.
0:47.0	Make them your partner. Like, it's action. It's going. It's doing.
0:50.0	And if you're passionate about something in your world,
0:53.0	you can make a big difference. You've got to pop down content.
0:56.0	Wine Library TV work. And Steve, I look like a hostage in Iraq.
0:59.0	Hello everyone and welcome to the first episode of Wine Library TV.
1:02.0	But here's where people that pump out content make a mistake.
1:05.0	They care about the camera.
	...

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