A Quick Strategy to Improve Facebook Campaigns
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 13 May 2022
⏱️ 16 minutes
🧾️ Download transcript
Summary
When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling?
On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to balance things out. He walks us through structuring a campaign and when/how to use cost cap and bid cap to meet your goals. The important thing to remember, he says, is that the algorithm changes every day, so you’ve got to test. “Don’t fall back on what worked millions of years ago in Facebook time.”
Listen in for some helpful tips for optimizing your campaigns while minimizing your costs.
IN THIS EPISODE YOU’LL LEARN:
- The key differences between cost cap and bid cap
- Two important things you have to have in place before using these strategies
- How, when, and why to duplicate your campaigns
- What Facebook is looking for when they rank your ads
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Tier 11
- bid cap & cost cap
- Perpetual Traffic Survey
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
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Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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