5 • 743 Ratings
🗓️ 14 May 2025
⏱️ 16 minutes
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Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White and Kristin Simpson dive into the importance of decisiveness in sales, emphasizing the mantra "I'd rather have a quick no than a long maybe."
They discuss the significance of tracking conversion rates, the value of asking for business directly, and how to handle rejection with confidence.
With insights drawn from Carl's extensive experience in the mortgage industry, they explore strategies to speed up the decision-making process and clarify situations rather than convincing potential clients.
Tune in to learn how to transform your approach to sales and boost your success!
Want to learn more? Schedule a strategy call with Kristen at getmoreloans.com.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
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| 0:00.0 | So, hey, Carl, I read something the other day that I absolutely loved. |
| 0:10.4 | Can I tell you what it was? |
| 0:12.1 | Okay. |
| 0:13.0 | So I'd rather have a quick no than a long maybe. |
| 0:20.3 | I've heard you say to me, too, there's no money in the maybes. |
| 0:23.6 | Yeah, it's like I either want to yes or no, there's no money in the maybes. |
| 0:26.6 | But I like, I think I like your version better. |
| 0:29.9 | I have me stop and think for a few minutes. |
| 0:31.9 | You know, as I read it, I was like, yeah, that's so right. |
| 0:33.7 | And you know what it really had me thinking about too? |
| 0:36.3 | I know I've heard you talk about, |
| 0:38.6 | specifically with real estate agents. When you're reaching out and you're setting up meetings and you're |
| 0:44.5 | following up and sometimes it's a bit of a longer play. You're leaving a few messages to get, |
| 0:48.8 | you know, to get a hold of them or you've met with them and now you're following up and |
| 0:53.3 | you're following up and you're following up and you're following up |
| 0:54.9 | and maybe not hearing anything right away. I always think it's eye opening when you share what |
| 0:59.6 | your average conversion is post-craw for your post-meeting. Yeah, so my number, which is fairly |
| 1:07.0 | typical, surprisingly, is 16%. And what that means is of the agents that I meet with, |
| 1:15.5 | whether it's Zoom or a phone call, 16, 16, 16% ends up sending referrals, which means that 84% don't. |
| 1:25.6 | Right. And I have found, Kristen, I've shared this here before, that number |
| 1:29.5 | really hasn't changed over the years because you would think, I've been doing this for, I don't |
| 1:32.5 | know what, 25 years, something like that, a little over 25 years coming up on 26 years. |
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