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TED Talks Daily

A precise, three-word address for every place on earth | Chris Sheldrick

TED Talks Daily

TED

Ted Talks Daily, Society & Culture, Ted Talks, Ted Podcast, Ted

4.112.1K Ratings

🗓️ 19 October 2017

⏱️ 5 minutes

🧾️ Download transcript

Summary

With what3words, Chris Sheldrick and his team have divided the entire planet into three-meter squares and assigned each a unique, three-word identifier, like famous.splice.writers or blocks.evenly.breed, giving a precise address to the billions of people worldwide who don't have one. In this quick talk about a big idea, Sheldrick explains the economic and political implications of giving every location on earth an accurate address -- from building infrastructure to sending aid to disaster zones to delivering hot pizza.



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Transcript

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0:00.0

This TED Talk features entrepreneur Chris Sheldrick, recorded live at TED Global 2017.

0:08.4

According to the UN, billions of people still live without an address. The economist Hernando

0:15.9

DeSoto said, without an address, you live outside the law. You might as well not exist.

0:23.2

I'm here to tell you how my team and I are trying to change that.

0:27.4

If you go to an online map and look at a favela in Brazil

0:30.7

or a township in South Africa,

0:32.7

you'll see a few streets, but a lot of empty space.

0:36.4

But if you've lived a satellite view,

0:38.5

there are thousands of people, homes and businesses

0:41.1

in this vast, unmeted and unaddressed spaces.

0:45.3

In Ghana's capital, Accra,

0:47.1

there are numbers and letters scrawled onto the sides of walls,

0:51.3

where they've piloted address systems but not finished them.

0:55.5

But these places, these unaddressed places, hold huge economic potential.

1:02.7

Here's why the issue of addressing stuck with me.

1:06.1

I worked in the music business for 10 years,

1:08.2

and what you may not know about the music world is that

1:10.9

every day people struggle with the problems of addressing. So from the musicians you have to find

1:16.5

the gigs to the production companies who bring the equipment, everyone somehow always gets lost.

1:21.6

We even had to add someone to our schedules who was the person you called when you thought

1:25.4

you'd arrived, but then realized you hadn't.

1:33.1

And we had some pretty bad days, like in Italy, where a truck driver unloaded all the equipment an hour north of Rome, not an hour south of Rome, and a slightly worse day where

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